Overview — Five UGC Formats That Work
This article is adapted from a video by Laura Bernhard. Laura coaches UGC creators and brings nearly a decade of marketing experience to the table. She knows what Brand Managers, Marketing Directors, and Product Marketing Managers look for in great content. You can find more from Laura on her YouTube channel or visit ugccorner.com.
you guys asked me for ugc examples so I went on Twitter and found five great examples that I think are videos that are very effective
Laura searched Twitter to find five standout UGC videos. These examples work well for brands and creators alike. Each video uses smart choices that grab attention and build trust.
What You’ll Learn
This guide breaks down five proven UGC formats. You’ll see real examples and learn why they work. Each format uses different tools to connect with viewers:
- Voiceover with problem-to-solution stories – Shows how products solve real issues
- Unboxing videos – Captures the excitement of trying something new
- ASMR with product demos – Uses soothing sounds to highlight features
- Try-on hauls with creative edits – Shows products in action with fresh angles
- Day-in-the-life storytelling – Weaves products into everyday moments
Why These Examples Matter
Each video uses specific choices that make it effective. You’ll learn about hooks that stop the scroll. You’ll see how audio sets the mood. You’ll discover editing tricks that keep viewers watching. And you’ll understand how authentic moments build trust.
How to Use This Guide
Think of these examples as templates you can adapt. Copy the structure for your own videos. Use the hooks when you pitch to brands. Follow the featured creators on Twitter to see more of their work. (Links are in the original video description.)
Whether you’re new to UGC or looking to improve your craft, these five formats give you a clear path forward. Each one has been tested in the real world. Each one delivers results for brands.
Overview: What Makes High-Performing UGC
You guys asked me for UGC examples so I went on Twitter and found five great examples that I think are videos that are very effective.
Five distinct UGC examples have been compared in this guide. Repeatable elements that can be used by both brands and creators are identified throughout. This analysis was conducted by Laura Bernhard, who brings nearly a decade of marketing experience to the table. UGC creators are coached by Laura, and the needs of Brand Managers, Marketing Directors, and Product Marketing Managers are well understood by her. More resources can be found on Laura’s YouTube channel and at ugccorner.com.
A wide range of UGC formats is covered in these examples. Day-in-the-life voiceovers, trend and green screen videos, unboxing with text-to-speech, problem-to-solution formats, talking-to-camera styles, storytelling approaches, product demonstrations, ASMR techniques, and try-on hauls are all included.
Several evaluation criteria were used across all examples. Hooks, audio choices, visuals, editing pace, copywriting, on-camera trust signals, calls to action, and how product benefits are communicated were all examined.
Different strengths were leaned on by each creator. Hooks and stats were emphasized by one. ASMR and visual color were used by another. Editing and unique angles were featured by a third. Storytelling and day-in-life formats were chosen by the fourth. Aspirational styling was showcased by the fifth.
The featured creators can be followed via Twitter links provided in the original video description.
Format Snapshot: Comparing UGC Approaches
Five distinct formats were selected by Laura for this analysis. Each one was chosen for its proven effectiveness with brands.
Five Formats at a Glance
Nicole’s Blue Light Screen Protector is built on the problem-to-solution structure. A strong hook is used to open the video. Fast voiceover is delivered throughout. Clear benefits are listed. Social proof is included with a 92% statistic.
Maddie’s Creamer ASMR is focused on sensory experience. No music is added. Striking colors are featured. Surprise and delight are shown when the product is used. Emotional engagement is built through authentic reaction.
Mizpah’s Athletic Try-On is made fresh through unique camera angles and smart edits. Repetitive content is transformed. Creative filming techniques are applied to keep viewers engaged.
Aaliyah’s Pool Day Deodorant Story is layered with multiple techniques. Voiceover narration is combined with problem-to-solution structure. On-camera authenticity is shown. Trust is built through relatable storytelling.
Janae’s Try-On Haul is elevated beyond basic product shots. Styling and accessories are added. Effortless, aspirational posing is demonstrated. The product is shown in an elevated context.
I think the best videos have a combination of what’s on this list.
Strengths and Tradeoffs
Each format was designed for different needs. ASMR videos are powered by strong visuals but some audiences may be excluded. Day-in-the-life storytelling is strengthened by relatable narrative, but boring content can result without good editing. Problem-to-solution formats are best used when clear, common problems are addressed.
Matching Goals to Formats
Different brand objectives are served by different formats. Awareness and consideration are built through storytelling and ASMR. Conversion is driven by problem-to-solution videos with clear calls to action. Product education is delivered through demonstrations and try-ons.
In the sections that follow, each creator’s approach is examined in detail. Actionable takeaways are provided for both brands and creators.
UGC Formats Compared — Hooks, Editing & Trust Signals
Before diving into the five case studies, Laura reviews the full toolkit of UGC formats available to creators. This comparison helps you understand when to use each approach and how to match the right format to a brand’s goals.
I think the best videos have a combination of what’s on this list
The Core Formats
Laura outlines the main video types that UGC creators can use:
- Day in the Life – Shows products in everyday moments
- Voiceover – Pairs fast-paced visuals with narration
- Trend – Uses popular sounds or challenges
- Green Screen – Layers product images behind the creator
- Unboxing – Captures first impressions and excitement
- Text-to-Speech – Uses automated voiceover for accessibility
- Problem and Solution – Highlights a pain point, then shows the fix
- Talking to Camera/Storytelling – Builds connection through direct address
- Product Demonstration – Shows the product in action
- ASMR – Uses intentional sound design to engage viewers
Hook Types That Stop the Scroll
Different formats use different hooks. Factual or stat-based hooks create instant credibility. Visual hooks use bright colors or striking settings like pool scenes. Situational hooks tap into relatable moments—forgetting deodorant or dealing with phone eye strain. Humor and tiny mishaps, like a creamer spill, make viewers pause and watch.
Editing Pace and Style
Fast voiceovers with quick cuts hold attention. ASMR videos need clean, intentional sound design. Try-on content benefits from varied camera angles and occasional slow-motion to highlight fit and movement. Each format has its own rhythm.
Trust Signals and Authenticity
On-camera product use builds credibility. When viewers see you sip coffee, try deodorant, or unbox a package, they trust your experience. Captions and clear calls-to-action make content inclusive and drive conversions.
Use Cases by Campaign Goal
Match the format to the brand’s objective. Product launches work well with stat-driven voiceovers. Lifestyle brands benefit from day-in-the-life storytelling. Consumables and sensory products shine with ASMR or product demos. Apparel needs try-on videos with elevated styling.
The Winning Formula
Laura recommends a simple structure: Hook → Proof → Demonstration → Call-to-Action. Choose your format based on whether the campaign focuses on awareness, consideration, or conversion. The best videos often blend elements from multiple formats to keep viewers engaged from start to finish.
Case Study: Nicole — Blue Light Screen Protector
Nicole’s video shows how to pack multiple UGC formats into one short clip. She uses voiceover, unboxing, problem-solution, and product demonstration all at once. The result is a fast-paced video that builds credibility and drives action.
my favorite phone hack is blocking blue light… that’s why I use ijust blue light blocking screen protectors
The Hook That Grabs Attention
Nicole opens with a clear statement: her favorite phone hack is blocking blue light. This hook works because it names a specific problem right away. Many people deal with dry eyes, sleep issues, and headaches from screen time. The hook makes viewers stop and think, “That’s me.”
Problem-to-Solution Structure
After the hook, Nicole lists three problems: dry eye, sleep deprivation, and headaches. Then she introduces the solution—ijust blue light blocking screen protectors. This problem-to-solution format is simple and effective. It tells viewers what’s wrong and how to fix it in just a few seconds.
The Power of Stats
Nicole cites a study that shows a 92% decrease in eye strain. This stat acts as a trust anchor. Numbers make the claim feel real and backed by research. For products that solve measurable problems, a quick stat can be the difference between a scroll and a click.
Fast Voiceover and Quick Cuts
The video moves fast. Nicole’s voiceover is clear and brisk. The editing uses quick cuts to match the pace. This combination keeps viewers engaged. Laura notes that good audio and good visuals are essential for grabbing attention. Nicole delivers both.
Demonstration and Call-to-Action
Nicole shows how easy the screen protector is to apply. This demonstration removes a common objection—viewers see it’s not complicated. She ends with a simple call-to-action: “Go get yours today.” The CTA is direct and easy to follow.
Why This Format Works for Brands
Stat-led videos perform well for functional products. If your product addresses a specific, measurable issue, this format is a strong choice. It’s concise, credible, and scalable across categories like skincare, supplements, and eye care.
How Creators Can Adapt This Template
Follow Nicole’s structure: state the problem in one line, list two to three benefits, cite a concise stat, show the product in action, and end with a clear CTA. Keep your voiceover fast and add captions for accessibility. Consider providing a full transcript in your video description to help brands repurpose your content.
Nicole’s video proves that you don’t need a long runtime to make an impact. When you combine a strong hook, credible proof, and a clear demonstration, even a short clip can drive results.
Case Study — Nicole: Blue-Light Screen Protector (Hook, Stats & Copy)
my favorite phone hack is blocking blue light
Nicole’s approach is built on a concise hook, rapid voiceover, clear benefits, a supporting stat, quick product demo, and a direct CTA. Multiple UGC formats are combined into one tight clip.
The Hook: A direct, benefit-driven line is used: “my favorite phone hack is blocking blue light.” Attention is grabbed immediately because a common problem is named.
Voiceover & Pacing: Rapid, clear narration is paired with fast cuts. Strong audio quality is maintained—critical for short-form UGC. Viewer attention is held from start to finish.
Social Proof/Stat: A study is referenced showing a 92% decrease in eye strain. Credibility is amplified by this number. Brands are encouraged to incorporate verified stats responsibly.
Visuals & Editing: Fast cuts are used alongside captions and a clear CTA. Copywriting is kept tight and replicable. The script can be written verbatim and used as a template by creators.
Why Brands Should Care: Concise benefit statements should be provided to creators. Approved stat lines and a short hook should be supplied for testing. Captions and explicit CTAs should be encouraged.
Creator Adaptation Tips: Nicole’s structure can be followed: state the problem, list benefits, cite a stat, show the product, and end with a CTA. Scripts should be written out fully so brands can repurpose the copy.
Case Study — Maddie: Creamer ASMR (Sensory Demo & Visual Color)
I don’t normally like ASMR videos but this one caught my attention.
The Approach
No music or voiceover was used by Maddie. Instead, real-world sounds were layered—pouring creamer, stirring, clinking. A bright visual palette was chosen to make thumbnails pop and stand out in feeds.
Why ASMR Worked Here
Attention was directed entirely to textures and sounds when talking was removed. Vivid colors were used to create scroll-stopping visual contrast. Focus was kept on the sensory experience.
The Surprise Moment
A small comedic beat was created when the creamer fell mid-video. Memorability was produced through this brief, human mishap. A smile was earned—rare in ASMR but highly effective.
Trust and Authenticity
The coffee was actually sipped by Maddie on camera. This authentic signal was shown to increase credibility. Viewers were given proof that the product was tried and liked.
Editing and Length
Fast, clean edits were used to respect short attention spans. A clear call-to-action was placed at the end to anchor viewer intent. The video was kept under 30 seconds.
Brand Recommendations
Creators should be briefed to show a final reaction—trust is increased this way. Visually-contrasting elements should be used for thumbnails. ASMR demos should be kept to 20–30 seconds.
Creator Tips
Quiet recording spaces and quality microphones should be used. One small, human moment should be added for memorability. A clear next step should be provided at the end.
Case Study: Maddie — ASMR + Product Demonstration (Creamer)
Maddie’s ASMR creamer video takes a completely different approach from traditional voiceover content. Instead of talking, she lets the product speak through sound and visuals. The result is a sensory experience that stops scrollers in their tracks.
I don’t normally like ASMR videos but this one caught my attention
What Makes ASMR Work for Products
Maddie’s video focuses on sensory cues. You hear the creamer pour. You see the colors swirl. There’s no music competing for attention. There’s no dialogue to distract. The absence of these elements directs all attention to the product itself. This approach works especially well for food, beverage, and personal care items where texture, sound, and appearance matter.
The Power of Color and Composition
The video uses vivid colors and clean composition. The creamer creates visual contrast against the coffee. The shots are tight and well-lit. Every frame looks intentional. This visual clarity makes the clip scroll-stopping even without sound turned on.
A Small Moment of Surprise
The clip includes a small humorous moment when the creamer tips into the mug. This tiny mishap delivers an emotional reaction. It makes the video feel real and unscripted. Most ASMR-style demos don’t include these human moments. Maddie’s does, and it makes all the difference.
Trust Through Action
At the end, Maddie actually sips the coffee. This simple act is a high-impact trust signal. She didn’t just film the product. She used it. She enjoyed it. Viewers see this and believe her experience is genuine. On-camera product use builds credibility faster than any script.
Tight Editing and Smart Length
The video runs about 20 seconds. Every shot counts. There’s no filler. Fast, clean edits keep engagement high from start to finish. Laura notes that this tight pacing is key to ASMR content. Too long, and viewers lose interest. Too short, and you miss the sensory impact.
Best Brands for ASMR Format
This format is ideal for sensory-first products. Coffee creamers, skincare serums, candles, bath products, and food items all benefit from ASMR treatment. If your product has a satisfying texture, sound, or visual transformation, this format should be in your toolkit.
Creator Tips for ASMR Content
Prioritize crisp sound capture. Use a quality microphone and film in a quiet space. Pick a visually cohesive color palette. Choose backgrounds and props that complement your product. Include a subtle human moment like tasting, applying, or reacting. This seals your credibility and makes the video feel authentic, not staged.
Case Study — Mizpah: Athletic Try-On (Angles, Editing & Novelty)
Athletic try-on videos are often seen everywhere. But Mizpah’s approach was elevated through inventive editing and unique camera work. Her video was transformed from a common format into something memorable.
I think what stood out the most was her edits.
Editing Techniques That Were Used
Reverse motion was employed to create drama. Text was shown on screen, then it vanished as the outfit appeared. This backward transition was unexpected. Multiple angles were filmed. Wide shots were used to show the full outfit. Close-ups were added to highlight fabric and fit. Variety was built in to prevent repetition.
Visual Storytelling Through Movement
Product movement and fit were emphasized through the edits. The fabric stretch was captured. Different perspectives were shown. Functional product attributes were turned into compelling visual moments. When products are seen in action from every angle, buyer confidence is built.
Differentiation in a Saturated Space
Many athletic try-ons are blurred together by sameness. The same camera setup is used. The same structure is followed. This pattern was broken by Mizpah. Novelty was created through unique perspectives and motion transitions. Attention was kept and memorability was achieved.
Actionable Tips for Creators
Camera perspectives should be experimented with. Filming from above, below, or unusual angles should be tried. Motion transitions like reverse playback or quick zooms can be used. On-screen text that dissolves into product reveals can be added for dramatic effect.
Brand Fit
This format is best suited for apparel where fit and movement matter. Activewear, athleisure, and performance gear are ideal. Shots that demonstrate real use and flattering angles should be focused on. How fabric moves and fits from multiple perspectives should be shown.
Case Study: Mizpah — Try-On with Creative Angles
Mizpah’s try-on video stands out by turning a simple clothing showcase into something visually exciting. Instead of laying items on a bed or holding them up, she uses inventive camera work and fast edits to elevate the entire experience.
she used like the the backwards where the dress went up and then so many different angles
Creative Camera Techniques
Mizpah uses a backward or rewind effect that makes the video feel fresh. The apparel appears on screen as text clears away. This builds curiosity before the reveal. It’s a simple trick, but it makes viewers pause and pay attention. The technique turns a basic product shot into something memorable.
Multiple Angles and Perspectives
Instead of one static shot, Mizpah shows the clothing from many angles. You see close-ups of fabric and texture. You see full-body shots that show fit and drape. You see movement—how the garment flows when she walks or turns. This variety keeps the video engaging from start to finish. It also helps viewers understand exactly what they’re buying.
Why This Approach Works
Clothes are visual products. People want to see how fabric falls, how colors look in different light, and how pieces fit real bodies. Mizpah delivers all of this through smart framing and motion. The result feels higher-end than a static catalog image, even if the clothing is affordable.
Editing Rhythm That Holds Attention
The video uses quick cuts to maintain pace. But it also includes a few moments of slowed motion. These slower beats highlight drape and silhouette. The rhythm keeps viewers watching without overwhelming them. Every edit has a purpose.
Best Use Case for Brands
This format works especially well for affordable fashion brands that want to position their products as aspirational. The styling and presentation do the heavy lifting. Viewers see the clothing as desirable, not just functional. This approach can elevate a brand’s perception without changing the product itself.
Creator Advice for Try-On Content
Experiment with one unique camera trick per clip. It could be a reverse effect, a spin transition, or an unexpected angle. Always show the product worn and in motion—not just hanging or folded. Choose music that matches the brand’s vibe. Upbeat tracks work for activewear. Smooth, chill sounds suit loungewear or elevated basics. And remember: varied angles tell a complete story. One wide shot and one close-up aren’t enough. Show the product from every perspective that matters to a buyer.
Case Study — Aaliyah: Pool Day Deodorant Story (Day-in-Life + Trust)
A day-in-the-life voiceover is used by Aaliyah to naturally integrate a product discovery into her pool day story. A relatable problem is established when she realizes deodorant was forgotten. The solution is then introduced—liquid Coastal deodorant serum.
This is my daily solution to fight Bo and keep my underarms photo ready.
Narrative Structure and Benefits
Multiple product benefits are woven into the storyline. No white residue is highlighted. Fast-drying formula is mentioned. Photo-ready underarms are promised. Each benefit is layered naturally into the narrative flow.
On-Camera Trust Signals
Authenticity is built when the product is pulled from her bag on camera. Real use is demonstrated. Her genuine reaction is captured. These moments are viewed as honest by audiences, not scripted.
Visual and Pacing Choices
The pool setting is positioned as both aspirational and scroll-stopping. Bright colors and summer vibes are used as lifestyle cues. Clear voiceover is delivered at a comfortable pace. Captions are added for accessibility and platform reach.
Tips for Brands
Realistic problem scenarios should be provided in creator briefs. Quick benefit bullets should be included. Organic product placement should be allowed within the creator’s storyline. This approach is seen as helpful recommendation rather than hard advertising.
Tips for Creators
A relatable problem should be established first. The product should be introduced as the natural solution. Two to three benefits should be demonstrated on camera. Settings that enhance product appeal should be chosen. Captions should always be included for inclusivity.
Case Study: Aaliyah — Day-in-the-Life Storytelling + Product Demo
Aaliyah’s deodorant video shows how to blend storytelling with product placement. She turns a simple demonstration into a relatable moment that feels natural, not forced. The result is a video that builds trust while showing exactly what the product does.
The Story Arc That Hooks Viewers
Aaliyah opens with a problem: she forgot her deodorant before heading to the pool. This is a moment everyone can relate to. Then comes the discovery—she finds the product in her bag. Relief. She applies it, shows how it works, and lists the benefits. This problem-to-solution arc keeps viewers engaged from start to finish.
The story feels authentic because it mirrors real life. People forget things. People make do with what they have. By framing the product as the hero of this small crisis, Aaliyah makes it memorable.
Voiceover and Visual Storytelling
The video uses clear voiceover narration. Aaliyah walks viewers through each moment. Her voice is warm and conversational. She sounds like a friend sharing a tip, not a salesperson reading a script. This tone builds connection and trust.
The visuals support the story. You see her reach into her bag. You watch her apply the product. The pool setting provides an aspirational backdrop. It’s bright, clean, and inviting. This setting enhances attention without distracting from the product.
Acting and Authenticity
Small on-camera moments make this video work. Aaliyah’s expressions feel genuine. When she discovers the deodorant in her bag, you see relief on her face. When she applies it, the motion looks natural. These tiny details sell believability. They make a potentially awkward product demo feel charming and real.
these liquid deodorants from Coastal… an active serum that dries down quick and won’t transfer
Benefits Messaging That Answers Objections
Aaliyah highlights three key benefits: it’s an active serum, it dries quickly, and it won’t transfer. These details answer common purchase concerns. Will it leave white marks? No. Will it feel sticky? No. Will it work fast? Yes. This functional messaging reassures viewers and removes barriers to purchase.
Why This Format Works for Brands
Day-in-the-life storytelling works especially well for personal care and travel-ready items. It shows products in real-world use. It demonstrates lifestyle fit. And it builds emotional connection through relatable scenarios. Brands looking to showcase how products integrate into everyday moments should consider this format.
Creator Template You Can Use
Start with a relatable scenario. Narrate the discovery of your product. Briefly demonstrate how to use it. List two to three clear benefits. Close with a call-to-action and remind viewers to check the link in your description. Keep your voiceover conversational and your edits clean. Let the story do the selling.
Case Study: Janae — Try-On Haul, Styling & Aspirational Posing
Janae’s try-on haul shows how styling and presentation can transform a basic product into something viewers want to buy. She doesn’t just show an Amazon dress. She elevates it through careful styling choices, confident posing, and smart editing that makes the whole look feel aspirational.
she elevated the look beyond what was on Amazon… she has the earrings, her shoes… she made the dress look better than what it was on the website
Elevation Beyond the Product Page
Janae understands that viewers don’t just buy a dress. They buy how they’ll look and feel wearing it. She assembles a complete outfit with accessories and styling choices that make the dress appear more polished than the standard online listing. The earrings, shoes, and hair all work together. This full-look approach shows viewers exactly how to wear the piece, removing guesswork and building confidence in the purchase.
The Power of Aspirational Posing
Janae’s posing looks effortless and natural. She moves with confidence. Her body language communicates that she feels good in the outfit. This creates a desire to emulate—a core dynamic of influencer content. Viewers don’t just see the dress. They see themselves wearing it and feeling the same way. This emotional connection drives purchase intent far more than a flat product shot ever could.
Strategic Editing and Pacing
The video uses short, tight edits that maintain momentum across multiple outfit reveals. Janae doesn’t linger too long on any single shot. She keeps the pace moving. But she also uses slow-motion selectively to emphasize movement and fabric. These slower moments let viewers see how the dress flows and drapes. They highlight fit and silhouette in ways that static images can’t.
Showing the Full Look Matters
One of Janae’s strongest choices is showing the complete outfit. Too many try-on videos focus only on the garment. They skip shoes, jewelry, and hair. Janae includes all of it. This complete presentation drives higher purchase intent. Viewers see a finished look they can recreate, not just an isolated item they have to style themselves.
Who Benefits from This Format
Fashion retailers and marketplaces benefit most from this approach. When creators demonstrate how items fit into a full outfit and lifestyle, conversion rates climb. This format works especially well for affordable fashion brands that want to appear more elevated. The styling and presentation do the work of repositioning the product in the viewer’s mind.
Creator Prompt: Think Beyond the Garment
When you create try-on content, don’t stop at showing the product. Style it fully. Add accessories. Do your hair. Choose shoes that complete the look. Use movement and close-ups to show fabric and fit. Let your posing feel natural and confident. And remember: viewers are buying the feeling you create, not just the item you’re wearing.
Case Study — Janae: Try-On Haul (Styling, Elevation & Aspirational Appeal)
A try-on haul approach is demonstrated by Janae that transforms basic product listings into aspirational content through complete styling and confident presentation.
She elevated the look beyond what was on Amazon.
How the Product Was Elevated
The dress was styled with carefully chosen accessories, shoes, and deliberate hair choices. The perceived value was increased beyond the standard listing. Earrings and footwear were added to create a complete, polished look. The garment was made to feel more premium through these styling decisions.
Aspirational Influence Created
Desire was built through effortless, natural posing. Viewers were encouraged to imagine themselves in the outfit. Confidence was communicated through body language and movement. An emotional connection was formed that drives purchase intent.
Editing Choices Used
Attention was maintained through quick cuts and tight pacing. Strategic slow-motion moments were included to highlight fabric movement and fit. The video was made rewatchable through varied framing and deliberate editing rhythm.
Recommendations for Brands
Creators should be encouraged to style pieces fully with accessories, hair, and shoes. Complementary items can be sent to increase perceived value. This format is best used for fashion brands seeking higher AOV and aspirational positioning.
Creator Prompt
The garment should not be shown in isolation. Complete looks should be assembled. Natural, confident posing should be used. Movement and fabric drape should be highlighted. Remember: the feeling being created is what’s being purchased, not just the item being worn.
Key Takeaways, Templates & Resources
After studying five standout UGC videos, several clear patterns emerge. These takeaways, templates, and resources will help you create better content—whether you’re a brand briefing creators or a creator building your portfolio.
Consolidated Takeaways
Hook fast. Open with a relatable problem, a surprising stat, or a visual that stops the scroll. You have three seconds or less to capture attention. Make them count.
Show proof. Quick demos, stats, and on-camera use build trust. When viewers see you actually use the product, credibility goes up. Nicole showed her screen protector in action. Maddie sipped her coffee. Aaliyah applied deodorant on camera. These small moments matter.
when people see you and actually trying the product I feel like you create more trust with the audience
Edit tight. Most clips should run 10 to 30 seconds. Use fast cuts. Add one creative camera trick to increase engagement. Keep the pace moving. Cut anything that doesn’t serve the hook, the proof, or the call-to-action.
Include CTAs and captions. Accessibility matters. Captions help viewers who watch without sound. Clear calls-to-action guide viewers toward conversion. Tell them exactly what to do next.
Templates to Reuse
These short copy recipes work across categories. Pick the one that fits your product best.
Stat + Problem + Demo + CTA works for functional products. Start with a number that grabs attention. Name the problem it solves. Show the product in action. End with a clear next step. Nicole’s blue light screen protector video follows this formula perfectly.
Quiet ASMR demo + Human reaction works for sensory products. Let the product create the audio experience. Use bold colors and clean composition. Add a small human moment—a sip, a smile, a satisfied nod. Maddie’s creamer video shows how powerful silence can be.
Day-in-life: situational problem discovery + benefits + CTA works for lifestyle products. Start with a relatable scenario. Show the moment you discover or use the product. List two to three clear benefits. Close with a call-to-action. Aaliyah’s pool day deodorant story uses this structure.
Try-on: quick reveal + styling + movement + CTA works for apparel. Use one creative camera trick to build curiosity. Show the product from multiple angles. Include movement so viewers see how fabric flows. Style the complete look with accessories. Janae’s try-on haul elevates the product beyond basic listing images.
Resources & Credits
This article is adapted from a video by Laura Bernhard. Laura coaches UGC creators and brings nearly a decade of marketing experience to the table. She understands what Brand Managers, Marketing Directors, and Product Marketing Managers look for in high-performing content.
Find more from Laura on her YouTube channel or visit ugccorner.com.
Follow the featured creators via the Twitter links provided in Laura’s original video description. Their work offers ongoing inspiration and shows what brands are buying right now.
Suggested Next Steps
Pick one template from the list above. Write a one-line hook and three benefit bullets. Film a 20 to 30 second version. Add captions and a clear CTA. Then iterate. Watch your engagement. Adjust your pacing. Test different hooks. The more you practice these structures, the faster you’ll create scroll-stopping content.
let me know if there are any videos that you want me to review and really dissect
Laura invites you to share videos for future breakdowns. If you find UGC that stops you mid-scroll, send it her way. The best way to learn is by studying what works—and then making it your own.
Recommendations for Brands: Where to Use Each Format
I think the best videos have a combination of what’s on this list.
Match Business Goals to Formats
Different formats should be matched to specific campaign objectives. For awareness and distinctiveness, ASMR videos and novel edits like Maddie’s and Mizpah’s are recommended. For consideration and education, problem-to-solution formats with stats and demos (Nicole, Aaliyah) should be used. For conversion and aspirational purchases, styled try-on hauls and elevated imagery (Janae) are best deployed.
Briefing Checklist for Brands
Clear direction should be provided to creators. A hook suggestion should be included. One or two benefit bullets should be emphasized. Approved stat or claim language should be shared. Visual assets like color palettes and lifestyle cues should be suggested. CTA and caption guidance should be provided for consistency.
Sponsorship and Creative Control Balance
Creative freedom should be given to creators to maintain authenticity. Templates for copy and approved claims should be provided when needed. This balance ensures brand safety while trust is built with audiences.
when people see you and actually trying the product I feel like you create more trust with the audience
Measurement Tips
Watch-through rates, saves, clicks, and attributed sales should be tracked. Hooks and thumbnails should be A/B tested. Small changes in the first three seconds can be used to improve engagement and drive better campaign results.
Best Practices for UGC Creators
Great UGC is built on clear practices. When these steps are followed, better results are achieved. Here’s what should be done to create content that brands love.
Practical Creator Checklist
- Strong hooks should be used in the first 1–3 seconds.
- Clear audio and fast edits must be prioritized.
- The product should be demonstrated, and a final reaction should be shown to build credibility.
- Captions and an explicit CTA need to be added to capture intent.
- A stat or quick benefit line should be included when appropriate.
- For apparel, the item should be styled fully, and camera angles and motion should be experimented with.
- ASMR and sensory demos are best kept short and visually vibrant.
Script Template
This structure can be followed for most videos:
Hook → Problem → Benefit/Stat → Demo → Reaction → CTA
Reuse Strong Templates
When high-performing copy is found, it should be studied and adapted.
literally write out everything that she wrote and use that as a template to create your own UGC videos.
Strong copywriting can be reused as templates. Edits should be iterated for maximum watch-through. When these practices are applied consistently, scroll-stopping content is created and portfolios are strengthened.
Conclusion & Next Steps
The most effective UGC has been shown to combine strong hooks, clear audio and visuals, concise copy, authentic product use, and explicit CTAs. These elements were demonstrated across all five creator examples.
What Should Be Done Next
Formats should be mapped to campaign goals by brands. Stat-driven voiceovers are recommended for product launches. ASMR and storytelling formats are best suited for lifestyle products. When creators are briefed, the right constraints should be provided—benefit bullets and approved claims—while their authentic voice is preserved.
The featured creators can be followed on Twitter through links provided in the original video description. More resources and coaching can be explored on Laura Bernhard’s YouTube channel and at ugccorner.com.
definitely go subscribe to their Twitter and let me know if there are any videos that you want me to review and really dissect.
For Workreap readers, one format should be tried in your next campaign. Two hooks should be tested. The transcript templates provided throughout this guide can be used as starting points. When these patterns are followed, content that stands out and drives results will be created.
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