Have you ever wondered what GoHighLevel’s $97, $297, and $497 plans actually include? And more importantly, are they worth the cost?
GoHighLevel has become one of the most popular digital marketing tools around. It lets you manage your CRM, email, social media, and client billing all in one place. But with three different plans to choose from, finding the right fit can feel confusing.
In this guide, Adam Erhart breaks down what each plan offers. You’ll learn when it’s best to upgrade and how to avoid paying for features you don’t actually need.
What Is GoHighLevel?
HighLevel also sometimes referred to as GoHighLevel is an all-in-one marketing and sales Powerhouse
GoHighLevel is a complete marketing and sales platform. Whether you’re running a digital marketing agency, starting one, or managing a different type of business, this software is a game changer.
I’ve been using it since 2019 for thousands of clients across all kinds of businesses, markets, and industries.
Here’s what makes it special: GoHighLevel lets you handle all your marketing from one convenient platform. We’re talking about automation, CRM, email, social media, websites, and so much more—all in one place.
Why GoHighLevel Matters
Think of GoHighLevel as the Swiss army knife for your business and marketing. It’s got all the essentials you need in one sleek package.
Instead of juggling different apps or paying for multiple services, you’ve got everything right here. It’s like having a full marketing team in one tool.
You can use it for appointment reminders, building websites, setting up follow-up automations, and managing leads. The possibilities are nearly endless.
The best part? You save both time and money by consolidating all your marketing tools into one platform.
Now let’s dive into the three pricing plans and what each one includes.
Starter Plan — $97/month: What’s Included and Who It’s For
The Starter plan is built for small business owners, solo entrepreneurs, and small agencies just getting started. It gives you the essential tools you need to launch your marketing efforts without breaking the bank.
What’s Inside the Starter Plan
This plan comes packed with everything you need to manage your business. You get a full CRM, marketing automations, email and SMS tools, social media features, and a website and funnel builder. There’s also a mobile app so you can manage things on the go.
The Starter plan lets you manage up to three sub-accounts. This means you can switch between different accounts without dealing with multiple logins. It’s simple and convenient.
Who Should Choose This Plan
If you’re just starting out and don’t need to manage many client accounts yet, this is your plan. It’s perfect for managing leads and clients while launching your initial marketing campaigns.
ultimately for just 97 per month you’re getting serious value
Think about it: CRM, email marketing, SMS automation, and a website builder—all in one place for $97 per month. You won’t need to pay for separate tools or juggle multiple subscriptions.
This plan handles sales funnels, websites, and SMS marketing with ease. You get all the essentials to grow your business without the complexity or high cost of multiple platforms.
If you’re a small business owner or entrepreneur ready to streamline your marketing, the Starter plan is a great place to begin.
Unlimited Plan — $297/month: Scale & White-Labeling
The Unlimited plan is built for growing businesses and marketing agencies that need to scale. It offers advanced features that help you manage more clients and deliver better service.
What You Get with the Unlimited Plan
This plan includes everything from the Starter plan, plus some powerful upgrades. You get unlimited sub-accounts, which means you can manage as many clients as you want without paying extra fees.
You also get white-labeling features. This lets you customize the software with your own domain and branding. When clients log in, it looks like your own software—not a third-party tool.
The plan also includes phone and email support, plus a designated account rep to help you get everything set up.
Why the Flat Fee Matters
Here’s where the value really shines. You pay a flat $297 per month, no matter how many clients you add.
if you’re an agency who’s signed up your first client on the $97 plan and are ready to add more clients it’s time to upgrade to the 297 month unlimited plan
Imagine having 100 clients, each paying you $1,000 per month. That’s $100,000 per month in revenue. But your software cost stays the same at just $297.
This removes the per-client friction and makes scaling your agency much easier.
Trial and Support
Both the $97 and $297 plans come with a 14-day free trial. But there’s an exclusive link available that doubles this to a full 30-day trial. This gives you more time to test the platform and see if it fits your needs.
With the $297 plan, you also get a designated account rep to help with setup and answer questions.
When to Upgrade
If you’ve signed up your first client on the Starter plan and you’re ready to add more, it’s time to upgrade. The Unlimited plan removes the limit on how many clients you can manage.
Keep in mind that setting up client accounts is still manual on this plan. Each account takes about 15 to 20 minutes to set up. If you’re scaling quickly, you might need to hire a virtual assistant to help with this task.
The Unlimited plan is perfect for agencies ready to grow without worrying about per-client software costs.
SaaS Pro Plan — $497/month: Turn Your Agency Into a SaaS
The SaaS Pro plan is built for agencies and entrepreneurs who want to run their own software business without building anything from scratch. This plan transforms how you onboard clients and creates new ways to earn revenue.
What You Get with the SaaS Pro Plan
This plan includes everything from the Unlimited plan, plus some major upgrades. You get automated client account creation, the ability to resell services with markup, and full SaaS capabilities.
Here’s how it works: clients sign up through your branded website, enter their payment info, and receive their login details instantly. All of this happens without you lifting a finger.
The Key Difference: Manual vs. Automated
With the $297 Unlimited plan, you need to manually set up each client account. This takes about 15 to 20 minutes per account. If you’re scaling quickly, you might need to hire virtual assistants to handle this task.
with the 497 sasro plan this process is fully automated so instead of setting up each account yourself clients can sign up directly through your website
This automation saves you significant time and lets you focus on growing your business instead of managing setup tasks.
Turn Your Agency Into a Software Business
The SaaS Pro plan lets you offer your own software as a service. You can add a markup to services like SMS, email, phone, and AI features. This creates an extra revenue stream on top of your monthly fees.
You get a seamless signup experience for your clients, just like a traditional SaaS company. They sign up, pay, and get instant access—all through your branded platform.
Who Should Choose This Plan
If you’re ready to scale rapidly and want to eliminate manual onboarding work, this is your plan. It’s perfect for agencies that want to operate like a true software company and earn additional revenue through service markups.
The SaaS Pro plan removes the bottleneck of manual setup and lets you grow without limits.
White-Label Mobile App & Frequently Asked Questions
The White-Label Mobile App Add-On
GoHighLevel offers an optional white-label mobile app add-on for around $497 per month. This lets you create a branded mobile app that anyone can download. It shows your name and your logo—not GoHighLevel’s.
But is this extra cost worth it?
Here’s my advice: if you’re just getting started with your agency, hold off for now. Wait until you’re at scale and ready to invest in this level of branding.
If you’ve ever built a software business, you know that hiring developers can cost tens of thousands of dollars—often much more. With this add-on, you get a ready-to-go white-label mobile app for just $497 per month. No coding required.
if the white label mobile app isn’t in your budget yet High LEL does offer a gray label option through their lead connector app which is free to use
The Lead Connector app is free and won’t display the GoHighLevel branding. It’s a great middle-ground option while you’re building your business.
Frequently Asked Questions
Do I need both the $297 and $497 plans for SaaS mode?
No, you only need one. The $497 plan is an upgrade from the $297 plan. If you go with the $497 SaaS Pro plan, it replaces the $297 plan. You won’t pay for both.
Can I switch between plans later?
Yes, it’s incredibly flexible. You can start with the $97 plan, then upgrade to the $297 or $497 as your business grows. If the higher plan doesn’t fit your needs, you can downgrade at any time.
What’s the difference between the $297 and $497 plans?
There are a few key differences, but the biggest one is this: the $297 plan requires manual setup for new clients. Each account takes about 15 to 20 minutes to set up.
The $497 plan automates client signups, saving you a ton of time. Clients can sign up directly through your website without you lifting a finger.
The $497 plan also lets you add a markup on services like SMS and email. This creates another revenue stream on top of your monthly fees.
Which Plan Should You Choose — Recommendations, Bonuses & Next Steps
Now that you’ve seen what each plan offers, here’s my recommendation based on your business type.
Choose the Right Plan for Your Business
Starter Plan ($97/month): This is your best choice if you’re a small business owner or solo entrepreneur. You get all the essentials—CRM, marketing automations, and client management tools—without breaking the bank. It’s perfect for getting your marketing off the ground and running smoothly.
Unlimited Plan ($297/month): If you’re running a growing business or marketing agency, this is the plan for you. It steps things up with unlimited sub-accounts and white-labeling features. You can manage more clients and put your brand front and center. It’s built to help you scale without headaches.
SaaS Pro Plan ($497/month): Ready to go all in? This plan lets you bill clients for phone, email, text, and AI services with markup options. It’s like having your very own SaaS platform. You can create an extra revenue stream by charging clients for premium services.
Get Started with Exclusive Bonuses
If you’re ready to get started with GoHighLevel, there’s an exclusive 30-day extended free trial link available. This gives you twice the usual trial time to test everything out.
the special link doesn’t just get you access to the software but you’re also going to unlock my entire proven Marketing System
Here’s what you get with the exclusive link:
- 10K agency blueprint
- Lead-gen playbooks
- Weekly coaching sessions
- Ready-to-use marketing campaigns
- One-on-one setup help
- Private community access
- Free account setups and private calls
All of this unlocks immediately when you sign up through the special link.
Your Next Steps
Click the link below to start your 30-day trial and unlock all the bonuses. You’ll get instant access to the full system, templates, and training—everything you need to hit the ground running.
I look forward to seeing you on the inside!
Leave your comment